VirtualRelo platform design

UI/UX Designer

9 months (Feb 2022 – June 2023)

B2B Saas Platoform

Virtual Relo is a B2B SaaS platform that streamlines employee relocation for companies, offering end-to-end virtual relocation management, compliance support, and employee onboarding solutions.

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The Challenge

VirtualRelo’s platform had complex workflows and a dated UI, leading to user confusion, increased onboarding time, and frequent support requests. Adoption rates among client HR teams remained under 50%, and employee satisfaction with relocation processes was low.

The Solution

Redesigned the platform with intuitive dashboards, clearer task flows, and a modern design system aligned with global enterprise standards. Conducted end-to-end user research and usability testing to validate improvements for both HR administrators and relocating employees.

Design Process

1

Research & Discovery

Conducted stakeholder interviews with client HR teams and employees, analysed support tickets, and mapped end-to-end relocation workflows to identify pain points.

2

Information Architecture

Reorganised platform modules, dashboards, and task flows to align with user mental models, improving navigation and discoverability of critical actions.

3

Wireframing & Prototyping

Created low and mid-fidelity wireframes for dashboard layouts, task flows, and self-service features, tested iteratively with HR users and employees for feedback.

4

Visual Design & Testing

Developed a clean, enterprise-grade design system with accessible colour palettes and components, and conducted usability testing with 8 HR admins and 10 relocating employees per iteration.

2

Implementation & Launch

Worked closely with the engineering team to implement UI components, supported QA testing, and managed phased rollout with user training materials and adoption support.

Visual Design

Results & Impact

Conversion Rates

+45%

Active HR usage up 45% in 2 months post-launch

Onboarding Time

-30%

New HR onboarding time down by 30%

Task Completion

+50%

Employee task completion up 50%, showing progress

User Satisfaction

+22%

4.4/5 avg rating for website usability, up from 3.6/5

Key Learnings

Cross-user research (HR + employees) was crucial to designing holistic workflows
Simplified dashboards improved confidence and reduced training needs significantly
Close collaboration with engineering ensured design feasibility and quick iteration
Measuring adoption metrics post-launch validated long-term impact and ROI