About Me
OffiNeeds corporate gifting platform redesign
With 5+ years of experience in product management and UI/UX design, I specialize in transforming complex problems into simple, elegant solutions that users love and businesses value.
My journey:
I started my career as a UX designer, where I developed a deep appreciation for user-centered design. This foundation led me to product management, where I now combine design thinking with strategic business acumen to deliver products that truly resonate with users.
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My unique blend of design and product skills allows me to bridge the gap between what users need and what businesses require, creating solutions that are both beautiful and profitable.
Core expertise:
Product strategy
User research
Design systems
Prototyping
Data analysis
Agile/Scrum
User-centric
Every decision starts with understanding user needs and pain points
Goal-oriented
Aligning design solutions with clear business objectives and KPIs
Innovation-driven
Pushing boundaries while maintaining usability and accessibility
Data-informed
Using analytics and user research to validate and iterate on designs
Skills & Expertise
What I bring to the table
A comprehensive skill set spanning product strategy, user experience design,
and technical implementation.
Product management
Product strategy
95%
User research
85%
Data analysis
90%
Roadmap planning
95%
Stakeholder management
90%
Design & UI/UX
User experience design
95%
Design systems
85%
Interface design
90%
Prototyping
95%
Usability testing
90%
Tools & technologies
Figma
95%
Analytics tools
85%
Miro/FigJam
90%
Sketch App
95%
Swift
90%
Tools & platforms:
Figma
Adobe
Sketch
Invision
Miro
Notion
Jira
AI Tools
Hotjar
UserTesting
Product strategy
Low fidelity wireframe
High fidelity wireframe
Featured work
Projects That Made an Impact
A selection of projects showcasing my approach to solving complex user and business challenges through thoughtful design and strategic thinking.
Product Design
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OffiNeeds.com- Corporate gifting platform
Built an intuitive B2B gifting platform that simplified product discovery, customization, and bulk ordering for corporate clients.
Product strategy
Timeline:
12 months
E-Commerce optimisation
UX design
Role:
Lead UI/UX Designer & Product Manager
Key Results:
-
Reduced product search and order placement time by 35%.
-
Enabled real-time inventory visibility, decreasing order errors by 25%.
-
Increased customer satisfaction by 30% and repeat orders.
Product Design
UnionInsurance.ae- Digital revamp
Transformed Union Insurance’s offline purchase and claims processes into a seamless digital experience.
Redesigned user journeys across web and mobile to enable easy policy purchase, renewal, and claims.
Design System
Timeline:
6 months
Multi-Platform Redesign
UI/UX design
Role:
Lead UI/UX Designer & Product Manager
Key Results:
-
Reduced claim processing times by 40%
-
Improved customer onboarding by simplifying complex workflows
-
Successfully launched a unified digital platform across web, iOS, and Android
Product Design
VirtualRelo- Corporate relocation platform by Ikan
Transformed fragmented relocation services into a seamless, unified digital platform, making employee relocations faster, easier, and stress-free.
Service integration
Timeline:
9 months
Employee experience
UX design
Role:
Lead UI/UX Designer & Product Manager
Key Results:
-
Designed an intuitive platform integrating housing, packing, and legal services.
-
Reduced employee relocation time and effort by 40%.
-
Improved user satisfaction scores by 35%.
Product Design
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FACT Software website revamp
Revamped FACT Software’s group websites to deliver a modern, consistent, and user-focused digital experience across products and regions.
B2B SAAS
Timeline:
12 months
UI/UX design & prototype
UX design
Role:
Lead UI/UX Designer & Product Manager
Key Results:
-
Built a cohesive design system to unify branding and UI.
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Simplified architecture and navigation, reducing drop-offs by 30%.
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Improved visual design and content, boosting lead conversions by 25%.