FACT software group websites revamp

UI/UX Designer

9 months (Sep 2021 – Feb 2022)

B2B ERP Saas Platform

Led the complete redesign of Fact Software’s group websites to modernise their brand presence, unify user experience across products, and increase lead generation from their global SME audience.

View Live Website

The Challenge

Fact Software’s websites were outdated, with inconsistent branding and complex navigation structures that confused potential clients. This led to high bounce rates (over 65%) and low conversion rates, with enquiry form submissions averaging under 1% of total visits.

The Solution

Developed a cohesive design system, simplified site architecture, and improved content presentation across all group websites to enhance usability and build trust with business owners exploring their ERP solutions.

Design Process

1

Research & Discovery

Conducted stakeholder interviews, competitor analysis, and user research with SME decision-makers to identify key pain points in finding product information and contacting sales.

2

Information Architecture

Restructured navigation and product pages for clarity, reducing cognitive load and aligning with user mental models

3

Wireframing & Prototyping

Developed wireframes for multiple sites, tested with internal stakeholders and 5 external users per iteration for feedback on content flow and CTA clarity.

4

Visual Design & Testing

Created high-fidelity designs with a unified visual language, ensuring brand consistency across all websites, and validated with usability testing sessions for accessibility and responsiveness.

2

Implementation & Launch

Collaborated with the development team to implement designs across WordPress and custom CMS sites, supported QA testing, and assisted in launch rollouts for all regional websites.

Visual Design

Results & Impact

Conversion Rates

+3%

Increased enquiry form submissions from <1% to 3%

Bounce Rates

-45%

Reduced from 65% to 42% post-launch

Page Loading Time

+50%

Improved site load time by 30%, enhancing UX

User Satisfaction

+22%

Average stakeholder and user rating improved by 22%

Key Learnings

Importance of unifying branding across multiple regional sites for credibility
Simplifying site architecture significantly improved lead generation
Close alignment with development ensured efficient design implementation
Testing with real SME users revealed critical navigation pain points that were invisible internally